Selling Virtually: Building Value with Customers

Selling Virtually: Building Value with Customers

 In my posts, I refer to value a lot: engaging customers in a way that has them see value in talking to you…asking questions artfully so you draw out their definition of value…but what is value, truly? Defining value can take many forms. Let’s start by remembering...
Selling Virtually: The Art of Questioning

Selling Virtually: The Art of Questioning

Who defines what value is? You got it – THE CUSTOMER. Today’s we look at how to avoid the temptation to tell them all about the ways you can provide value and use good questioning to draw out the value from them. SO, you reached out to your customers and engaged them...
Selling Virtually: Engaging with Insight

Selling Virtually: Engaging with Insight

Today’s post is specifically about the value of Insight in building and maintaining relationships that are credible and trustworthy. There’s lots of great advice out there focusing on what salespeople should do to re-calibrate their approach to their customers in a...